APPLE ACQUIRES BEATS BY DRE FOR JUST $3BILLION


Should this be good news or bad news?.

 

Apple Electronics announced on May 28th its acquisition of  Dr Dre’s Beats Electronics for $3billion. Well is that not too little for the product. Well According to Forbes, Apple paid $2.6billion cash upfront and gave $400million in stock that will vest over time.

The $3billion purchase price includes Beats Music, the sister company that runs a subscription streaming music service. As part of the deal, Beats co-founders Dr. Dre and Jimmy Iovine will join Apple in undisclosed roles.

It’s official. Dr Dre is set to become the first billionaire in Hip Hop. Apple Electronics announced today that it has acquired .
“Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” CEO Tim Cook said in a statement released today. “That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.”
This acquisition is Apple’s biggest and largest acquisition since the inception of the company. Apple made $171 billion revenue last year, while Beats made $2 billion.

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Posted on May 30, 2014, in ENTERTAINMENT and tagged , , . Bookmark the permalink. 1 Comment.

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