Hello readers, welcome to another edition of -CELEBRITY OF THE WEEK ON EB. This week we would be focusing on  an Ex-model , Entrepreneur , Ace blogger , and Owner(founder) of  one of the most visited sites(BLOGS) in Nigeria Today.

Some refer to her as “THE QUEEN OF BLOGGING” and others” Mother of blogging” I call her . Her blog talks about naija entertainment gist ,celebrity gossips ,fashion,news and events. She is highest paid Nigerian blogger . We talking about the popular LINDA IKEJI



Linda Ikeji was born September 19, 1980 . A native of Nkwerre  LGA ,Imo State, Nigeria .She was born in to a  struggling family, the second of seven children. She grew up in a christain catholic home .

At a tender age of 10 years , Linda started writing as a hobby .The fiction she penned down were praised by her friends and family and over time she cultivated a passion for news. Unlike many teenagers her age, Linda loved watching newscasters and interviews and by the time the opportunity presented to attend university in Lagos, her course choice was decided: Mass Communication.

She was admitted to study English Language in the university to her disappointment, but she decided to make the best of it. To support herself and her family through school, Linda began working at the age of 17, doing everything from  being a waitress and ushering to modelling and bar-tending, none of which paid a lot in the late 90’s. She started modeling in 1998 and quit in 2005 .fashion columnist for a struggling celebrity magazine. After two years of toiling in the news room, she quit.

linda ikeji pictures

She began her advent into entertainment as a striving model while in UNILAG. She modeled for several brands, including the ‘Rose of Sharon’ label owned by former President of the Fashion Designers Association of Nigeria (FADAN) and Nigerian billionaire and oil tycoon, Folorunsho Alakija.  She took to modeling at only 17 featuring in some of the most glamorous fashion shows in the country. Talk about St Moritz Style Selection, she was there. She has also been to ECOFEST and done several out door advertisements.

She recalls,

“I’d leave lectures, go to a hotel and sell beer from 1 pm till 10 pm. I did this for a few months. It wasn’t easy but I had to survive”.

In 2004 , after she completed her university education, she worked hard to break into the journalism trade, launching her media company, Black dove Communications, a modelling agency and events management outfit. The name Black dove  was inspired by silverbird..a name and a bird. it so happens that her  favourite colour is black and favourite bird is the dove.


She stayed within her comfort zone which was modeling so instead of being in front of the camera , went behind the camera by running an agency, recruiting models, training models, getting jobs for models. I still have the modeling agency but I am not running it anymore . She also started what she describes in her first ever blog post as her “true passion”, her magazine called, FM & B. The first issue was released in 2006 and after discovering how capital-intensive and time-consuming magazine publishing was, only two more editions made it to print.

The blogging bug bit her in 2006. Fortunately, in that same year, Bella Naija, another popular Nigerian blog, carried a story about Linda herself and for the first time, Linda began to see a new possibility to take her writing to the world. Blogging had all the charm: it was free except for the cost of an internet connection, easy to do and gave you access to millions of readers instantly. From that first Bella Naija blog post, she was sold.

Linda Ikeji started blogging  fully in 2007 to share things that she was interested in with her readers. Five years later, http://www.lindaikeji.blogspot.com has grown to be one of the most visited sites in the country. As a regular source for news, entertainment, celebrity gist, gossip and many more, her blog continues to attract thousands of visitors

“I was getting like 200 visits a day and for me then, it was a big deal, honestly. Now I’m getting like 50,000 visits a day from up to 180 countries.”

It took her four years to start making money from blogging. She was patient enough

“I never even thought that I would make money from blogging. I didn’t start blogging with the mindset that one day I would make money from it. I didn’t even think that was a possibility, it never even crossed my mind. I didn’t say to myself that OK let me blog now and maybe in five years time, I will make money from it. I never imagined that it would ever happen. In fact, in 2008, 2009, I was putting free ads on my blog, I was telling my blog readers, please give me your ads and I will put them for free. But then in 2010, people started asking me for my advert rates and I was like ‘really?’ I didn’t even know what it was until I now asked a few people and they gave me their own advert rates so that is how it started.”

She has acquired two brand new cars, her dream car -a 2008 Toyota Camry which she bought two years ago a 2011  ‘Been dreaming about this car since I first saw it two years ago, was finally able to afford it two days ago, after saving for almost four months. And the best part is, I have a blog to show it off, at least now some people go no say ‘levels don change’ lol.’, she wrote.

Recently acquired an Infinity FX 35 SUV worth about N8 million.Being a wonderful child to her parents , she bought a multi-million 5-bedroom duplex in Surulere for her parents. I can say that her she has changed the lives of her family.

Linda Ikeji has earned herself the title  ‘Queen of Blogging’ .  Linda was persistent , focused on what she did even though there was no financial return but  five years later  it has yielded great profit , a talk of all. She found a new path , Blogging . But she persisted until 2010, when some of the stories posted on her blog began to ruffle feathers. At a point, Linda averaged about 1 million unique visitors each month to her blog. And with that came the much-needed recognition and substantial earnings. In August 2012, Forbes Africa described her as a success and a case study for the business of blogging.

Talking about her personal life , Linda is single and searching .Well she hasn’t found her My ideal man must be a decent guy, God fearing, good looking and must be able to support what I do. I mean very supportive. She says she cant date someone younger than her. She also reveals that she can marry someone who doesn’t earn as much as she does giving the reason that

“How many young men make the kind of money I make? If I’m waiting for somebody who earns more than I earn, I might probably be doing it for a while. There are a lot of guys who earn more than I earn but if I meet someone who earns less than myself, that is fine, as long as he has his own money. But not like a jobless guy, no, that will not happen.”

Her blog gets over 50,000 visits daily and is a hot spot for online advertisers and people wishing to attract web traffic to their websites or blogs. Comments on Linda’s blog can be revealing, interesting and more controversial than the post itself.

She’s also a motivational writer. Linda has written a couple of motivational books. “I don’t like speaking, I only enjoy writing which has positively affected my blog. I do my motivational talks through my blog.”

Linda’s blog reportedly rakes in an average of N3m a month from adverts from various brands and online ad networks, which makes her the highest earning blogger in Nigeria.  Blogging has brought her the fame , power and comfort ability she needed.

Linda as a judge for a Reality TV Show
Her blog serves as a source of news, photos and information for most entertainment bloggers. Most people have criticized linda saying her blog promote rumors but she decline such. Linda provides real entertainment on her blog and she will always make sure you come back for more.

ikeji+fay BREAKING NEWS: LindaIkejis Sister Launches her Own BLOG

Now sitting comfortably in the millionaires’ lounge  , one of the youngest millionaires in Nigeria.

The passion and the love she has for blogging has kept her going while making her earnings.

Actually there would always be criticism with success. she has once been blasted by popular celebrities for prying into their private life.

In summary ,Linda Ikeji is open minded ,down to earth , persistent, hardworking and a role model to many youths today.  Her Grass To Grace story is that of inspiration to Many both in  Nigeria and Globally. Thousand hoping to be like her on their own terms.

Lessons to learn
1. Nothing good comes easy.
2.When you add dedication to passion with a little mix of good fortune you’re most likely to have a success story.

3. Find what you love doing and do it well .

In one of her numerous interviews she said

To all the young girls out there, if you’re reading this, you can make it on your own. You don’t need to spread your legs for men; you don’t need these old married men who just take your glory. You’re strong, you’re beautiful, there’s nothing you can’t achieve on your own. God has given you something no one else has. Find what it is and build yourself. Don’t worry about what other girls around you have. Dignity is far more valuable than a range rover. Make it in life on your own terms and as your own woman, so that you can look back one day and be proud of who you were and who you are. I wish every one well in their journey.

So ladies (and some guys) try and be persistent and you definitely would get there, remember “ROME WASN’T BUILT IN A DAY”
If you have more to say about her , don’t hesitate to drop them below in the comments box. Do you have a similar story ? or know someone who does ? then why don’t you share with us. Expecting to hear from you .
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Posted on July 18, 2013, in CELEBRITY OF THE WEEK and tagged , , , , , , . Bookmark the permalink. 29 Comments.

  1. Handi danbaki

    I am a very big fan of Linda and I wish her well in all area of life…

  2. How I wish I could mary linda I love her so much. Anyway here’s my video wanna promote on you blog

  3. What an inspirational story. Have learnt one or two things from your story.

  4. You are really an inspiration to women. God bless u. Have learnt something from your story.

  5. God Bless u Linda….I love ladie like u…U are my mentor..hv always had passion to do decoration buh funding has been an obstacle..buh i believe God wld make a way…Bigger u i pray


    All i can say is that she should enjoy herself now that she has made it because with what i am facing presently as a strugling artist,omo e no easy but i will just do the right things and keep pushing and I hope to meet her at de top.Thanx for dis story


    All i can say is that she should enjoy herself now that she has made it because with what i am facing presently as a strugling artist,omo e no easy but i will just do the right things and keep pushing and I hope to meet her at de top.Tnx for dis story

  8. Really touching I love ur story nd I can relate to it a lot…was really touched by ur advise to young ladies u’r soo right I’v modelled a lot too and trust me it exposes young galz a lot and make them vunerable 2 older men it takes discipline nd Gods exceeding grace,so far I thank God 4 my life,linda u’r a real inspiration to young ladies,I’m a faithful lib reader to…nd u really inspire me altho u neva reply my twittes (kaygurl)(@karenokafor89),I actualy left d modeling field 2011(since 2008) nd tryn to do things 4 myself while am stil in sku too,I’m presently now into events mostly making cocktails and finger foods,geting ushers nd making their cloths I hope by d time I’v made my website linlin pls help me advertise,I’d realy apreciate I’ll dm u on twitter,I dnt have money to pay you yet am still fresh nd struggling…help a sister I just love U,nd inbtw I knew ur sista,sandra backden(blackdove)she was a realy nice person nd when I cudn’t shoot a job(glo)at elecko beach,she offerd 2 drive me back close 2 d bstop…I neva 4got dat…more greasse 2 ur elbow God bless u,u dnt have 2 make my comments show tho its not necessarly have a nice time my gmail acc karenokafor@gmail.com

  9. I have read every story about Linda cuz i have been an ardent follower for years but for you to put all the stories together in this article, i duff my hat for you.

  10. I love you aunty linda

  11. seriously I swear dwn I love and admire you linda ikeji you my inspiration kep up the gwd work muaah

  12. Reblogged this on DAILY SAGA 254 and commented:

  13. Am highly motivated with this success story i just read…this needs to b publish in every media platform so as to pass the strong message accross we Nigerian youths’. To linda ikeji God shall keep taking u to greater heights!

  14. Nwandu kingsley Uzoma

    A pure case of determination, persistence and focus. Flex what God has given you, you deserve it. Self made. You are a blessing to many. I pray God gives you more wisdom to manage the task ahead. I love you. Your story just inspired me.

  15. Nice, just exactly what I need at the moment, permit me to re-blog.

  16. hihi linda how i wish ur are mine.

  17. divine adanna Amakihe

    Wao! What an inspiring word,God must be proud of you if a mortal like men can celebrate you,infact you are not a disgrace to God,I can still add something to these but mine will be a slit different may God crown your efforts with sucess.God bless you,love you.

  18. Olusola Olayemi

    God had seen your struggle and passion for success no wonder He finally crowned your effort where you least expected it . Congrats and wish you more success in whatever you lay your hand upon . I pray God will provide husband that will add more to your fortune and not the one that will create bitterness in ur life . Amen . Pls do you offer training for the young ones that are aspiring to be like you ?

  19. Nice one Linda. Thumbs up!

  20. I like this story a lot Linda. I am in the same situation right now and there is no doubt in mind that I will get there soon. Your story has added more will power to what I have. Good-luck girl. I wish you find a good hubby that will compliment your achieves. Am currently struggling to build http://www.magxenia.com. Pray for me too ooooo.

  21. So inspired

  22. Anuoluwapo ogunsan

    I’m inspired. May God help me.

  23. Love Ūя̲̅ story į̸̸̨§ touching nd hope τ̅☺ b with U̶̲̥̅̊ before d end of d end nd learn more from U̶̲̥̅̊ nd τ̅☺ b a strong woman like u

  24. iconz combined concept

    We want to Place advert On The blog
    Can we have Details

  25. She’s great,I love her.

    • Omg! Why am I just seeing this. Ms Linda, u r my new role model. Thanks much for the advice u gave to the ladies.


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